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Transform your contact center with strategic customer service leadership strategies. Empower your team and embrace innovation for exceptional service!

In today’s world, most businesses rely on contact centers to connect with customers. However, contact centers can be tough places to work. Phones ring, emails flood in, and customers have demands, questions, or concerns. Contact center agents face pressure to solve problems quickly, deal with demanding situations, and still provide friendly service.

This high-pressure environment can impact agents, causing burnout, disengagement, and turnover. Ultimately, this affects both consumer experience and business stability. So, how do you ensure your contact center team delivers exceptional service in a supportive environment? The answer: Strong leadership.

Great leaders in contact centers can turn average service into amazing experiences that motivate agents and retain customers. Here’s how to transform your contact center team.

 

The Importance of Effective Leadership in Contact Centers

Leaders are the backbone of a thriving contact center. They set the tone for the entire team, motivate and boost agent productivity, and foster a positive work environment. Here’s why leadership matters so much:

  • Motivation: Great leaders don’t just give orders; they inspire their team. They recognize achievements, celebrate successes, and help agents feel valued. This keeps agents motivated and engaged, leading to better customer experiences.
  • Happy Agents = Happy Customers: A positive work environment makes a world of difference in how engaged an agent is. When agents feel supported and empowered, they’re more likely to go above and beyond for customers and deliver great services. This translates to happier customers who feel their needs are met, and problems are resolved effectively.
  • Less Turnover, More Stability: High turnover rates in contact centers can be costly and disrupt service delivery. However, strong leadership helps reduce this problem. By creating a supportive work environment with growth opportunities, leaders keep agents happy and invested in their roles, reduce turnover, ensure cost savings, and provide consistent service for customers.

 

Read More: The Hidden Costs of Disengaged Agents: How Low Morale Affects Your Contact Center

 

6 Essential Strategies to Transform Your Contact Center Operations as a Leader

Effective leadership empowers agents, cultivates a positive work environment, resulting in satisfied customers and a thriving business.

 

1. Build a Customer-Centric Culture

This means everyone prioritizes the customer’s needs. So, train your team on the importance of customer satisfaction. Explain how happy customers mean repeat business and positive word-of-mouth advertising.

  • Make the Customer the Hero: Infuse regular training sessions with real-life customer scenarios, emphasizing empathy and effective communication.
  • Listen and Learn: Regularly review customer insights – positive and negative. Use it to identify areas for improvement and celebrate successes that wowed customers. Integrate this feedback into training programs to address common pain points and equip agents with the best solutions.
  • Lead by Example: Your actions speak volumes! Personally handle customer interactions when possible, demonstrating your commitment to exceptional service and setting high standards for the team. Recognize and celebrate agents who consistently go the extra mile for customers. This reinforces the importance of customer focus and motivates the entire team.

 

Prioritizing the customer experience creates a team that’s passionate about exceeding expectations.

 

2. Advocate for Customer Feedback

Great leaders know satisfied customers are key to success. So, listening to their feedback is the best way to understand what makes them happy. Here are a few ways to do that:

  • Surveys: Short online surveys after every interaction provide customers a convenient way to talk about their experiences with your organization.
  • Focus Groups: Gather a group of customers to discuss their experiences in more detail and provide valuable insights.
  • Open Communication: Encourage agents to ask customers for feedback during interactions and share it with the team.

 

Listening to your customers lets you identify areas for improvement and make changes that directly benefit them. This keeps customers happy and validates the hard work your team puts in every day. They’d view every interaction as a chance to make a real difference for the customer.

 

3. Empower Your Front-Line Leaders

Your team leads directly guide your agents and impact customer support. Empower them by equipping your leaders with clear decision-making frameworks and resources so they can confidently handle complex situations.

Avoid micromanaging and instead trust your team leads to handle day-to-day tasks, freeing them up to focus on coaching and supporting agents. Remember, you hired them for a reason. Encourage your team leads to take ownership of their teams’ success. This builds confidence and motivates them to go the extra mile.

Empowered team leads feel trusted and valued, leading to higher engagement and a stronger desire to excel. Plus, they can quickly address customer issues without waiting for approval, resulting in faster problem-solving and happier customers. It’s a win-win situation for everyone.

Read More: The Seven Traits You Will Need to Lead a Team

 

4. Invest in Agents’ Confidence and Expertise

Studies show that confident and knowledgeable agents better resolve issues, leading to happier customers. Here’s how to build a team of experts:

  • Invest in Training: Provide regular training on your products or services, communication skills, de-escalation techniques for tricky situations, and the latest industry trends.
  • Peer-to-Peer Learning: Encourage knowledge sharing within your team. Let experienced agents mentor newer ones, or the team can hold knowledge-sharing sessions on best practices. This promotes a collaborative environment.
  • Career Growth: Show your agents you care about their future by offering opportunities for professional development and career advancement. This keeps them motivated and engaged in their roles.

 

5. Create an Environment that Supports Work-Life Balance

Studies show that 74 percent of call center agents are at risk of burnout due to high emotional labor.¹ As a result, burned-out agents can’t deliver exceptional service. So, creating a work environment that prioritizes work-life balance is important for exceptional customer support.

One way to achieve that is to offer flexible schedules whenever possible. This could include remote work options, part-time schedules, job-sharing arrangements, or compressed workweeks. Moreover, give agents advance notice of their schedules to help them plan their personal lives and avoid burnout.

Encourage your agents to take breaks throughout the day. A 2021 study found that employees who take breaks report feeling more focused and productive.² Short mental breaks can help them recharge and return to calls feeling refreshed and focused.

Lastly, acknowledge and appreciate agents who go the extra mile but avoid creating a culture of overwork. Even during peak hours, avoid overloading them with work. By prioritizing work-life balance, agents have increased morale and are productive. This creates a healthier, happier team that’s ready to deliver exceptional service to your customers.

Read More: Empathy Is at the Core of Sustainable and Effective Leadership

 

6. Embrace Change and Innovation

Embracing change and innovation is vital for call centers to stay competitive and deliver exceptional service especially in the era of digital channels. The best contact centers always look for ways to improve because innovation drives efficiency, enhances customer experiences, and ensures the organization remains relevant in a rapidly evolving landscape.

How? Stay on top of the latest trends in customer success technology and be open to exploring digital transformation tools. These contact center technology tools include conversational AI, like chatbots, artificial intelligence-powered self-service options, or omnichannel support software that can streamline processes and improve customer journeys.

Don’t be afraid of positive change. Guide your team through implementing new technologies and processes, ensuring everyone understands the benefits and feels comfortable with the adjustments for continuous improvement.

 

TRANSFORM YOUR CONTACT CENTER WITH SALEM SOLUTIONS

Although change can be scary, your contact center needs to grow. Strong leadership is the pillar of strategic customer service in contact centers. You can create a thriving contact center team that consistently exceeds customer expectations by implementing these leadership strategies and partnering with Salem Solutions.

Our leadership development programs and resources are designed to empower your contact center team. Let’s work together to transform your customer service strategy! Contact us today!

 

References

  1. “Must-Know Call Center Burnout Statistics [Current Data].” Gitnux, 28 May 2024, gitnux.org/call-center-burnout-statistics. Accessed 11 June 2024.
  2. “State of Employee Engagement Q2 2021.” TINYPulse, 24 May 2021, www.tinypulse.com/hubfs/State%20of%20Employee%20Engagement%20Q2.pdf. Accessed 11 June 2024.
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Discover how to manage, overcome, and eliminate workplace negativity. Turn a negative environment into a positive, thriving workplace!

Have you overheard colleagues discussing their job searches in the break room? It’s easy to dismiss these conversations as normal career transitions, but what if they’re symptomatic of a deeper issue? Amidst turnover and whispers of job searches, could there be an underlying toxicity in your workplace?

Toxicity isn’t always apparent. It can manifest as high turnover rates or a sense of discontent among employees. Recognizing a toxic work environment isn’t always easy, but it’s essential. We’ll help you identify, address, and transform toxicity into a positive, thriving workplace where employees feel valued and motivated.

 

What Causes a Call Center Workplace Negativity?

Pervasive negativity, constant complaints, and grievances that go unaddressed. This can create a draining, pessimistic atmosphere where employees feel demoralized. However, you can’t solve a problem you don’t understand. Toxic work environments include:

  • Fear-driven leadership. This kind of leader pushes people by scaring them, not rewarding them. They might have strict rules but don’t always follow them themselves.
  • Neglecting excellence. When leaders rely on fear to motivate, they forget to reward or acknowledge great work. When achievements go unnoticed, employees lose motivation to excel.
  • Gossip and speculation. This occurs when managers don’t share all the information, and they’re not clear about what they expect from employees.
  • Unfair or harmful competition. Competition can drive motivation, but if managers use it negatively by pitting employees against each other, it breeds workplace conflict, drama, and anger.
  • Favoritism. Unfair scheduling, compensation, and treatment practices breed feelings of discrimination and resentment, corroding team cohesion.

 

Recognizing Signs of a Toxic Work Environment

Negativity is rampant. You notice employees regularly venting frustrations, making cynical remarks, or exhibiting hostility toward colleagues and leadership. Here’s a simple three-point checklist to figure out if you have a toxic workplace culture:

 

Employees’ physical and mental well-being are declining.

Studies reveal that a toxic workplace stresses employees out and can make them feel burnt out.¹ You might notice employees feeling down, anxious, or having problems at home and work.

When employees’ physical and mental well-being declines, it often shows a toxic work culture.

Their personal relationships might also suffer because work is making them feel stressed and negative. These signs mean the workplace is negatively impacting their personal and work life.

 

Job performance is declining.

Recognizing signs of declining performance is crucial in call center environments. Look out for:

  • Missed Call Handling Targets: Consistently falling short of call resolution quotas or exceeding call durations.
  • Lack of Proactive Engagement: Employees showing reluctance to upsell or cross-sell products/services during calls.
  • Script Adherence Issues: Deviating from approved call scripts or failing to follow call protocols consistently.

 

These indicators suggest a misalignment between employee performance and call center objectives, warranting attention and intervention.

 

You’re starting to act differently.

If you notice that you’re behaving or talking in ways you don’t usually do, and you don’t like it, it could be because of the negative environment at your company. Your employees might have tried to talk to you or the previous leader about feeling the same way. Usually, they’re most open about it when they’re about to leave.

If these concerns are brushed off or not taken seriously, it suggests deeper issues with the company’s culture. If you and your leadership team often feel defensive, it’s a sign that you need to examine the culture more closely.

 

From Toxic to Thriving: Steps to Transform Your Organizational Culture

Proactively manage negativity. You can’t just ignore a toxic workplace and hope it gets better. It needs to be fixed intentionally. Just as toxic situations don’t happen overnight, improving things will also take time and effort. Here are some tips on how to do it:

Read More: Empowering Workforce Well-being: 5 Strategies to Align Company Culture with Employee Mental Health

 

Communicate meaningfully.

Many say communication is important, but not everyone does it effectively. Poor communication can be a real stumbling block in various aspects of life. It’s often underestimated just how important clear and effective communication is until problems start to arise.

Quality communication is key, not just talking a lot. It means ensuring your employees have the information they need to:

  • Perform their job competently and efficiently.
  • Understand circumstances impacting their work.
  • Be aware of the expectations they must fulfill.
  • Address concerns and stop rumors.

 

You can share this information through meetings, handbooks, or training sessions. You can also have individual meetings to help employees who are struggling or doing well. Using tools to make communication easier and timely is also a good idea.

If you notice a particular employee struggling with their tasks, you could schedule a one-on-one meeting to offer support and guidance. On the other hand, if an employee is excelling, you could also have a one-on-one meeting to recognize their efforts and discuss potential opportunities for growth within the company.

 

Understand and stick to your main principles.

Do you have core values? That’s the first thing to figure out. They should be positive traits that a group identifies with.

  • “We are a team that prioritizes customer satisfaction through our staffing efforts.”
  • “We ensure our customer service team comprises top experts in the field.”
  • “We value positive experiences in all our customer service interactions.”

 

Core values should lead to positive outcomes, not create internal negativity or cynicism. This means they must be more than just words; there should be a concrete plan and action behind them.

For example, you can’t claim to be an expert if your employees aren’t trained or engaged in ongoing learning. You can’t ensure client or candidate satisfaction if employees aren’t empowered by management to solve problems independently instead of being restricted by strict policies.

If you don’t have core principles, make them. Then, make sure your managers actually follow and lead by them.

 

Address employee absenteeism.

Toxic workplaces lead to absenteeism, which then contributes to burnout among employees who have to cover for those absent, further fueling the toxic environment, and the cycle continues.² But absenteeism is both a problem and a sign of underlying issues.

To address this, managers should lead by example and be punctual themselves. They need to monitor absenteeism patterns and have conversations with employees if necessary. Approach these discussions with empathy, not anger, and seek to understand the reasons behind absenteeism. Work together to find solutions and end on a positive note with actionable steps for improvement.

 

Manage employee turnover.

Employee attrition, like absenteeism, can indicate underlying problems within the workplace. Addressing turnover starts with understanding why employees are leaving. Are you conducting exit interviews to gather feedback? Are you proactively addressing pay, benefits, scheduling, or management concerns before they leave?

Almost every issue on that list can be resolved. Instead of dismissing employees who leave as “bad apples,” recognize that high turnover is costly and disruptive. Address turnover immediately when you notice a pattern to save time and money and maintain team morale.

 

Revisit workplace policies.

Fixing the work culture and rebuilding trust with employees requires an honest assessment of how the company’s actions contribute to the problem. For example, turning a blind eye to policy violations, workplace bullying, or unfair treatment of employees signals that toxic behaviors are acceptable.

Leaders can improve workplace culture and conditions for all employees by following these essential steps:

  • Make sure company policies are updated to support a healthy workplace.
  • Revisit the code of conduct to address issues like workplace harassment or discrimination explicitly.
  • Create a safe work atmosphere where employees can raise concerns without fear of retaliation.
  • Follow through by enforcing the policy equally across the company.

 

Listen to what others are saying.

To understand your workplace better, try using anonymous surveys. These surveys let employees share their thoughts without fear. Even if the feedback is hard to hear, it can help you see what needs fixing. Look for common themes to make your workplace better for everyone.

 

Additionally, combining internal survey data with insights from exit interviews of departing employees can provide a more comprehensive understanding of cultural issues that need addressing.

 

DON’T LET A TOXIC CULTURE HOLD YOUR ORGANIZATION BACK

At Salem Solutions, we understand the challenges of dealing with toxic behavior and culture, and we’re here to help. Our staffing firm offers comprehensive solutions to address staffing needs, streamline processes, and foster a positive work environment.

Contact us today to learn how we can partner with you to turn around your toxic culture and create a successful, productive organization.

 

References

  1. Rasool, Samma Faiz, et al. “How Toxic Workplace Environment Effects the Employee Engagement: The Mediating Role of Organizational Support and Employee Wellbeing.” International Journal of Environmental Research and Public Health, vol. 18, no. 5, 1 Mar. 2021, pp. 1–17. NCBI, www.ncbi.nlm.nih.gov/pmc/articles/PMC7956351/, https://doi.org/10.3390/ijerph18052294.
  2. Sleek, Scott. “Toxic Workplaces Leave Employees Sick, Scared, and Looking for an Exit. How to Combat Unhealthy Conditions.” Apa.org, American Psychological Association, 13 July 2023, www.apa.org/topics/healthy-workplaces/toxic-workplace.
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Transform workplace dynamics and empower contact center agents for success. Foster a healthy environment and enhance team collaboration.

Working in a contact center presents unique challenges for maintaining positive and productive team dynamics. Agents handle numerous customer inquiries daily, often dealing with frustrated callers. High-stress levels, burnout, and miscommunication can severely impact workplace morale and cohesion.

As a manager, fostering a healthy workplace environment is essential for excellent customer service delivery and promoting effective team dynamics. When your team functions cohesively, with clear goals and clear communication, they can better handle customer service interactions with empathy and efficiency. Here’s how you could transform workplace dynamics.

 

Workplace Dynamics: Understanding the Fundamentals

Back in the 1970s, J. Richard Hackman was among the first researchers to explore team effectiveness, particularly organizational behavior. What he found was groundbreaking. He found collaborative teamwork isn’t just about blending personalities, attitudes, or behaviors. Instead, it’s about creating conditions that empower teams to perform at their best.

So, what does that mean? There are specific requirements for building a successful team. Hackman pointed out three specific conditions:

 

Compelling Direction

Every team has a goal and a direction they’re aiming for. It helps them move forward with purpose and planning. Teams can’t succeed without clear goals because they won’t know what they’re working towards.

Setting goals isn’t always easy, so it’s essential to do it purposefully, realistically, and achievably. And it’s not just about setting goals; there should also be some form of reward, recognition, or compensation for reaching those goals.

 

Strong Structure

Every team needs a foundation. Without this foundation, the team could fall apart, especially during conflicts.

Successful teams have structure, processes, and a mix of skills. They’re also diverse, welcoming different viewpoints. In a high-performance culture, diverse perspectives are celebrated because they lead to more innovative ideas.

 

Supportive Context

Everyone needs support and assistance. It’s hard to accomplish anything significant without help from others. This often comes through training, resources, and encouragement from leaders.

 

What Are the Factors Behind Poor Workplace Dynamics?

Managers and team members play a role in shaping a negative workplace dynamic. Let’s explore some common issues that may arise:

  • Poor leadership: When there’s no strong leader in a team, a dominant member may step up to lead. This can result in confusion, internal conflicts, or a shift in focus to the wrong priorities.
  • Excessive respect for authority: This occurs when employees hold back from sharing their opinions to appear in agreement with the leader.
  • Groupthink: This occurs when people prioritize reaching an agreement over finding the best solution. It prevents them from fully considering other options.
  • Free riding: Some employees slack off and let their colleagues do all the work. Free riders might work hard individually but contribute less in group settings, called “social loafing.”
  • Fear of being judged: Team members’ perceptions can also sour the group dynamic. This happens when people think others are overly critical, causing them to withhold their opinions.

 

 

Building Stronger Teams: Key Steps to Enhance Workplace Dynamics in Contact Centers

Here are some strategies to unlock the full potential of teams and drive excellence in customer service delivery:

 

1. Build Team Trust

In workplaces where people trust each other more, there is:¹

 

  • Increased productivity by 50 percent
  • Boost in workplace energy by 106 percent
  • 13 percent reduction in sick days
  • High-trust companies outperform low-trust ones by 186 percent

 

This shows that a lively work atmosphere and employee happiness go hand in hand. Nowadays, most employees understand that change is bound to happen. However, what’s not certain is how much they trust their leaders to guide them through these changes. When managers establish strong connections with contact center agents before any big changes happen, the transition becomes smoother.

 

2. Encourage Transparent Team Communication

Leaders need to clearly outline expectations and demonstrate excellence in action. When managers openly communicate with their customer service agents, it creates a foundation for handling internal and external changes effectively. Managers must understand their concerns and provide opportunities for their voices to be heard and acknowledged within the team and the organization.

 

3. Demonstrate Your Team’s Importance

Managers affect employees’ mental health more than doctors or therapists do, with 69 percent of employees saying their managers greatly influence their mental well-being.²

This shows the impactful role managers play in the well-being of their team members. Make the workplace safe for your agents so they can handle challenges and speak up if they’re stressed.

As a manager, you can’t help if you don’t know there’s a problem. Build safety by showing you care. Make sure there are good relationships, clear roles, freedom to make decisions, and fairness in the team. When you care, they’ll care too.

Read More: 5 Strategies to Align Company Culture with Employee Mental Health

 

4. Balance Effort and Ease

Understand and manage the balance between “effort and ease.” Effort is important for engagement and achieving goals, but too much can lead to burnout. Explore methods that embrace ease, allowing teams to rest and recharge. Develop strategic plans that incorporate both effort and ease to sustain team well-being and productivity throughout different phases of work.

 

5. Share Self-Care Techniques

Airline rules apply: Secure your own mask first. What’s been helping you manage your well-being? Sharing your methods normalizes self-care talks for employees. For instance, one leader kept a wellness log on his wall. When employees saw his dedication to self-care, it sparked new conversations and positive changes.

Read More: The Importance of Wellbeing and Health in the Workplace

 

6. Prioritize Employee Well-Being and Lead by Example

In a demanding contact center environment, employee burnout is a real risk. As a manager, you must prioritize your team’s well-being. Encourage a healthy work-life balance by establishing clear boundaries and ensuring agents take regular breaks. Remind them that their well-being directly impacts the company’s success through better customer service.

However, simply discussing the importance of self-care isn’t enough – you need to walk the talk. Lead by example by openly prioritizing your well-being and implementing self-care practices into your routine.

If there are new initiatives like flexible scheduling to promote better balance, be the first to utilize them. Adjust your schedule to accommodate personal needs, to demonstrate that it’s acceptable for agents to do the same.

Read More: 4 Ways to Create a Culture That Supports Call Center Agents’ Mental Health

 

7. Create a Psychologically Safe Workplace

In call centers, agents interact with customers constantly and need to feel comfortable suggesting ideas or providing feedback to improve processes. As a manager, it’s crucial to foster an environment where agents feel safe speaking up without fear of criticism or repercussions.

This means moving away from an overly rigid management style and promoting transparent and open communication. Encourage agents to share their thoughts, concerns, or suggestions for improvement. Nurture strong relationships built on mutual respect and trust within the team. When agents feel their voices are valued and they can be authentic, it creates a supportive culture where new ideas for enhancing customer service can emerge.

 

8. Learn to Embrace Failure

Encourage your agents to think outside the box and discover fresh concepts without the fear of failure holding them back. Emphasize the importance of learning from successful outcomes and challenges; use them as opportunities for growth and improvement.

Maintain a clear vision and priorities to provide direction and purpose while remaining flexible in how tasks are approached and completed. Celebrate achievements, big and small, and recognize the hard work and dedication of team members.

 

9. Let Your Team Ask and Seek Clarification

When team members feel comfortable raising concerns or seeking clarification, they trust their leader and feel supported in their efforts to understand the changes. Being transparent helps everyone understand better and reduces any uncertainty that might come up during periods of change.

Moreover, embracing a coaching mindset as a manager allows for more practical guidance and support throughout the change process. Instead of simply dictating instructions, a coach-leader engages with team members, providing guidance, feedback, and encouragement as they handle the challenges of change.

This helps team members feel like they’re in control of their part in the changes and encourages everyone to work together towards success.

 

TAKE THE LEAD IN FOSTERING A CULTURE OF SUPPORT AND GROWTH WITH SALEM SOLUTIONS

With Salem Solutions, we can help you transform your workplace into an environment where productivity, engagement, and satisfaction flourish. We’re a specialized staffing and recruiting firm focused on call center, administrative, and healthcare support. We provide temporary, temp-to-hire, direct hire, and high-volume staffing solutions to meet your needs.

Partner with us to elevate your workplace dynamics and unlock the full potential of your organization.

References

  1. Martic, Kristina. “Trust in the Workplace: Why It Is so Important Today and How to Build It.” Haiilo, 23 Jan. 2023, haiilo.com/blog/trust-in-the-workplace/.
  2. Glicksman, Eve. “Report: Managers Have Bigger Impact on Employee Mental Health than Therapists.” SHRM, 15 Feb. 2023, www.shrm.org/topics-tools/news/employee-relations/report-managers-bigger-impact-employee-mental-health-therapists.
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Disengaged agents can impact customer satisfaction, operations, and revenues. Boost employee morale today with engagement strategies!

Contact centers handle a huge volume of customer interactions daily. This constant demand can affect workers’ morale and engagement levels. Think about it—do any of them seem bored or lacking enthusiasm lately? This could be a sign of disengaged workers.

Disengaged workers can severely impact customer satisfaction and the overall efficiency and atmosphere of your contact center operations. Employee disengagement is also a hidden drain, negatively affecting customer retention, brand reputation, and your bottom line. But don’t worry—there are ways to re-energize and motivate your team.

 

The Causes of Employee Disengagement

Before improving employee morale, it’s important to determine the causes. Here are some of them.

 

1. High workload and pressure.

Agents often handle high call volumes, tight deadlines, and recurring tasks. The emotional toll of dealing with angry customers makes it easy to identify what negatively affects morale in contact centers. The majority of contact center agents report feeling disengaged due to the sheer number of customers they deal with daily.

 

2. Poor work-life balance.

An inflexible schedule, long hours, or unpredictable call volume can lead to stress and burnout. This makes it difficult to maintain a healthy work-life balance, further affecting employee morale and commitment. Agents need time for their personal lives to be happy and productive at work.

Read More: The Ultimate Guide to Combat Customer Service Burnout: Symptoms, Causes, and Solutions

 

3. Lack of recognition and opportunities for professional development.

Feeling undervalued can quickly drain motivation. When agents feel their hard work goes unnoticed or unappreciated, they become less invested in their roles. This can happen if there are limited opportunities for raises, promotions, bonuses, or career advancement.

 

4. Insufficient resources and training.

Agents need the right tools and knowledge to handle customer interactions effectively. If agents don’t have the proper training or tools to do their jobs effectively, they can feel frustrated and underprepared. This can lead to a decline in confidence and problem-solving abilities. Ultimately, this causes longer call times, affecting customer satisfaction and employee morale.

 

5. Job security issues.

Job insecurity is a two-edged sword for disengaged agents. Feeling like their position is at risk can heighten anxiety and decrease motivation. For instance, an agent worried about layoffs might prioritize short-term metrics (like call volume) over customer satisfaction.

They might rush calls, fearing they appear replaceable. This leads to frustrated customers and reinforces feelings of being dispensable. It also creates a negative cycle of low morale, performance issues, and bad customer experience.

 

The Hidden Costs of Disengaged Agents: How Low Morale Impacts Your Contact Center

While low employee morale might seem like an internal issue, disengaged customer service agents are a hidden threat to your contact center’s success. Here’s how it can negatively impact your entire business:

 

1. Reduced Customer Satisfaction

It’s not uncommon to come across a rude, disrespectful, or disengaged salesperson or call center agent. However, this negative attitude directly impacts customer satisfaction. An agent’s perceived pleasantness or lack thereof affects a customer’s experience.

Disengaged agents also lack the motivation to go the extra mile, which can lead to frustrated customers and lost business. For instance, if a customer calls about a late internet bill, a disengaged agent might just offer basic answers without investigating further. This leaves the customer feeling unheard and frustrated, potentially leading them to switch to a competitor.

A study revealed that 80 percent of customers switched brands due to poor customer experience. 43 percent of respondents said they were somewhat likely to switch brands even after only a single negative customer service interaction.¹ With disengaged agents providing subpar service, your company risks losing loyal customers to your competition.

 

2. Increased Customer Effort

Customer effort is the time and resources it takes for a customer’s needs to be resolved. Disengaged agents often require customers to explain their problems multiple times, navigate complex menus, or wait on hold for extended periods.

This can be incredibly frustrating for customers, causing them to abandon their calls or contact attempts altogether. This forces the customer to call back later if the problem persists, wasting their time and the company’s resources.

 

3. Higher Employee Turnover

When agents don’t feel engaged or interested in their jobs, they are at risk of turnover. Disengaged and unhappy employees are much more likely to start slacking off or decide to quit altogether. Studies show disengaged employees are twice as likely to leave within a year than engaged colleagues.

A high employee turnover rate creates significant costs and operational disruptions for a business. According to SHRM, replacing a single departed employee can cost 50-60 percent of their annual salary in direct hiring expenses. The total cost balloons to 90-200 percent when accounting for lost productivity, hiring downtime, and training new hires up to the prior employee’s skill level.²

Beyond the monetary costs, losing experienced staff, especially in key roles, makes remaining employees question if the grass may be greener elsewhere. This instability and knowledge drain can negatively impact customer service quality and efficiency as you constantly backfill positions.

 

4. Damaged Brand Reputation

Disengaged agents who act rudely, dismissively, or provide subpar service leave customers frustrated and dissatisfied. In today’s hyper-connected world, those negative experiences get amplified across review sites and social media.

One snarky or unhelpful agent risks going viral as the face of your brand’s poor customer service. Did you know that 93 percent of customers reading online reviews before choosing a business?3 This shows how reputation damage can be disastrous for attracting new customers.

A pattern of disengaged employees essentially signals to consumers that your company doesn’t care about their experience or prioritize customer satisfaction. Why would anyone want to be treated rudely or have their issues brushed aside? Maintaining an engaged, customer-focused staff is crucial for controlling your online narrative and protecting your brand’s reputation.

 

How to Keep Your Agents Engaged

Happy agents are productive agents. Productive agents translate to a stronger, more engaged, and thriving work environment. Here are some ways to keep your agents engaged:

Read More: Empowering Workforce Well-being: 5 Strategies to Align Company Culture with Employee Mental Health

 

  • Show appreciation: Recognize your agents’ hard work. A simple “thank you,” or a small bonus can go a long way.
  • Help them grow: Offer training and development opportunities to motivate employees and make them feel valued.
  • Listen to their needs: Address workload concerns and ensure your agents have the tools to do their jobs effectively. This will boost employee experience and team morale.
  • Prioritize work-life balance: Allow flexible scheduling, leaves, paid time off, and even remote options. This work-life balance improves job satisfaction and employee morale.
  • Safe staffing level: Practice safe staffing: task allocation. This helps to reduce workload, improve employee morale, and reduce turnover rates. If you are understaffed, you can employ a staffing agency. A specialized staffing agency will provide quality temporary agents within a short time, saving you cost and time without compromising the well-being of your staff.
  • Engage in team building activities: This fosters community and collaboration. These activities can help strengthen relationships among team members, boost their morale, and create a more cohesive team.

 

Investing in your agents’ well-being is not just doing the right thing; you’re making a smart financial decision. Engaged agents are more likely to take shorter calls and resolve issues faster, saving your company money.

They’re motivated to find customer solutions, leading to higher satisfaction and reduced customer effort. Engaged agents also take pride in their work and go the extra mile to create a positive customer experience that reflects well on your company.

Read More: Empathy Is at the Core of Sustainable and Effective Leadership

 

INVEST IN EMPLOYEE ENGAGEMENT WITH SALEM SOLUTIONS

The negative impacts of disengaged agents on customer satisfaction, operations, and revenues are too significant to ignore. Investing in employee engagement strategies is crucial to reenergizing your team and avoiding these costly pitfalls. If you need help filling your team, Salem Solutions can assist.

Our team understands the importance of employee morale and can provide solutions that are tailored to your needs. Don’t let disengaged agents drag you down—contact us today to boost your team’s performance and ensure customer service success!

 

References

  1. “80% of Customers Said They Have Switched Brands Because of Poor Customer Experience.” Qualtrics.XM, 14 Dec. 2021, www.qualtrics.com/blog/qualtrics-servicenow-customer-service-research.
  2. “Reducing Employee Turnover With Creative Workplace Solutions.” Society for Human Resource Management, 12 June 2022, www.shrm.org/topics-tools/news/all-things-work/reducing-employee-turnover.
  3. “Online Reviews Statistics and Trends: A 2022 Report by ReviewTrackers.” ReviewTrackers, 9 Jan. 2022, www.reviewtrackers.com/reports/online-reviews-survey.
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Learn about allyship in the workplace and its critical role as a management skill. Read more!

The call for diversity, equity, and inclusion (DEI) has never been louder. There is a rising awareness of the value of allyship as a managerial ability despite its traditional perception as a personal commitment.

It’s not enough for leaders to know that allyship in the workplace matters—they must implement it. When allyship becomes a key part of how leaders manage, they can create a workplace that celebrates and appreciates diversity.

 

What is Allyship?

Allyship is using one’s privileges and position of power to actively support and advocate for colleagues from underrepresented or marginalized groups. At its core, allyship involves:

  • Yielding – Recognizing one’s privileges and yielding opportunities to those facing systemic barriers.
  • Listening – Seeking to understand the unique experiences and perspectives of marginalized individuals.
  • Learning – Continuously educating oneself on diversity, equity, and inclusion issues.
  • Action – Taking tangible steps to create a more inclusive environment and level the playing field.

Although anyone has the potential to be an ally, usually, it’s colleagues who benefit from privilege based on their gender, race, or position. These individuals may include women of color, LGBTQ+ individuals, or members of other minority groups.

 

Why is Allyship Important: Its Role as a Management Skill

As a leader, embracing allyship involves actively supporting and advocating for others to level the playing field and promote fairness and inclusion in the workplace. It creates a sense of belonging and psychological safety, which leads to higher employee engagement, productivity, and overall organizational success.

Research also indicates a clear link between allyship and career satisfaction. A study found that 92 percent view allies as helpful for their professional growth. Moreover, those with at least one workplace ally are almost twice as likely to feel a sense of belonging and job happiness.¹

These findings underscore why allyship the workplace is an essential management skill. When leaders act as allies, they create a supportive environment that transcends daily tasks and an inclusive company culture where employees feel empowered to overcome challenges and thrive.

 

1. Drives organizational success.

Companies with an inclusive workplace culture see marked improvements in innovation, productivity, profitability, and customer satisfaction. In fact, research reveals that diverse companies have a 36 percent higher likelihood to outperform their competitors in profitability.² However, it won’t happen on its own. Leadership must support and actively stand up for it.

Moreover, over 50 percent of people learn about the value of allies by hearing about their friends’, coworkers’, or strangers’ negative experiences.³ Wouldn’t it be wonderful if more people could learn about allyship by hearing success stories from employees who have succeeded with personalized support from their managers?

 

2. Improves active listening.

Allyship improves your capacity to listen attentively to your employees by promoting empathy and an open-minded approach to communication. When you actively listen, you strive to understand the experiences and perspectives of others.

This helps you hear what others are saying and understand their feelings, needs, and concerns more deeply. This heightened attunement allows organizations to nurture a truly inclusive environment where every voice is respected and valued.

 

3. Creates an environment that nurtures innovation.

Employees feel more at ease sharing their perspectives and creative ideas when they have allies in the workplace. This inclusivity develops a rich exchange of insights and viewpoints, essential for creating breakthrough solutions and driving innovation.

However, when employees see their leaders actively advocate for their rights and professional growth, it instills a sense of empowerment. It encourages employees to take risks, experiment with new ideas, and explore unconventional approaches without fear of judgment.

This creates an environment where employees are free to think innovatively, challenge existing norms, and leverage their unique talents.

 

Making it Happen: What Are Some Ways to Implement It?

Allyship isn’t just about hiring diverse employees or having a policy on paper. It’s something that needs continuous effort. Putting allyship into action involves getting everyone on board, including the team and leaders, and planning to amplify diverse voices. Below are examples of allyship in the workplace:

 

Yielding – Begin with What You Find Most Challenging

Discussing and taking action on all facets of diversity, equity, and inclusion (DE&I) is important to establishing real organizational change.

This means addressing the aspects of DE&I that feel comfortable or familiar and those that may be challenging or uncomfortable to confront. This shows that your efforts to promote diversity and inclusion are comprehensive and meaningful.

 

Listening – Creating a Place for Everyone at the Table

Setting up opportunities for everyone to participate is key. Consider establishing the following within your company to address inequality, especially when everyone has the chance to share their thoughts or contribute in the way that suits them best.

  • Roundtables
  • Employee resource groups
  • Town hall meetings

Leaders play a big part in promoting allyship but also worry about making mistakes. The most important things are honesty and active listening. We need leaders who can actively listen to their employees and avoid assumptions or interruptions during discussions.

Leaders who openly acknowledge their humanity and challenges, saying, “I’m human. This is new to me, too. I might mess up, but I’m committed to improving things,” inspire meaningful change.

Read More: Empathy Is at the Core of Sustainable and Effective Leadership

 

Learning – Educate Yourself

The journey of allyship begins with educating yourself about discrimination, privilege, and power you have. Even if your organization isn’t ready to discuss allyship, plenty of resources are available to help you learn and grow.

There are numerous books, podcasts, and TED Talks you can explore. Just remember, this is a continuous journey. You’ll always be learning, relearning, having conversations, making mistakes, picking yourself up, and moving forward. It’s a lifelong journey, more like a marathon than a sprint.

Read More: Empower, Engage, Excel: Building a Culture of Learning in Your Organization

 

Action- Don’t Hesitate to Step Up

Managers are crucial in fostering an environment where active bystander behavior is encouraged and supported. Leaders set the tone for acceptable responses to instances of discrimination or bias.

Thus, leading by example is essential. Addressing discrimination sends a powerful message that such behavior won’t be tolerated. But it’s not always that simple. According to a Deloitte study, almost one in three employees admitted to ignoring bias they saw or experienced.⁴

Being an active bystander sets a precedent for others to intervene against disrespectful or discriminatory behavior. This fosters a culture where individuals feel supported when speaking up.

Receiving feedback is crucial for leadership growth. However, blind spots can hinder insight into others’ experiences. Establishing a safe space for sharing ideas without fear of repercussions facilitates feedback for allyship. This can be achieved through mechanisms such as:

  • Anonymous suggestion boxes
  • Regular one-on-one feedback sessions
  • Employee surveys focused on diversity and inclusion
  • Open forums where employees can discuss their experiences
  • Diversity and inclusion task forces or committees where employees can provide ongoing feedback and suggestions

 

Various feedback options, including anonymity, ensure that all team members can contribute to creating a more inclusive environment.

 

TIME TO TAKE ACTION TOWARDS BUILDING A MORE DIVERSE AND INCLUSIVE ENVIRONMENT WITH SALEM SOLUTIONS

Ready to diversify your workforce? Let’s start by reevaluating your recruitment strategies to ensure they are accessible and inclusive to individuals from all backgrounds. With Salem Solutions, we can expand our outreach efforts to attract candidates from underrepresented groups and create opportunities for them to succeed within your organization.

Together, let’s make a concerted effort to build a team that reflects our society’s rich diversity society. Reach out to us today to make everyone feel valued and included.

 

References

  1. “International Women’s Day 2023: Why We’re Focusing on Allyship at Menzies Aviation.” LinkedIn, www.linkedin.com/pulse/international-womens-day-2023-why-were-focusing-allyship-thomson/.
  2.  “Companies Say Diversity Matters. So Why Aren’t They Becoming More Diverse?” World Economic Forum, www.weforum.org/agenda/2022/03/diversity-inclusion-equity-business/.
  3.  Preeti Bonthron. Being an Ally Is More than Saying “I Am an Ally” – but the Actions That Back It Up. 2023, www.dialglobal.org/post/kate-williams-allyship.
  4.  “Diversity, Equity, and Inclusion.” Deloitte United States, www2.deloitte.com/us/en/pages/about-deloitte/articles/unconscious-bias-workplace-statistics.html.
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Struggling in your call center job search? Explore the power of video resumes to stand out.

Many job seekers struggle to secure interviews despite submitting tailored resumes and cover letters. If your job search efforts have yielded little response, it may be time to consider an innovative approach: the video resume.

Video resumes are a unique way to showcase your skills and personality to help set you apart from other applicants. Let’s explore the potential benefits and how to create an engaging video resume that’ll make you shine.

 

Why You Should Think About Submitting a Video Resume

Applying for call center jobs can be competitive. Even with a great resume, it can be tough to get noticed amongst a bunch of other applicants. That’s where a video resume can really help.

Think about it: when recruiters have to go through a ton of resumes, a video can grab their attention better than a piece of paper. Plus, in a job where talking to people is a big part of your work, a video lets you show off your communication skills right from the start.

Here’s why it might be a better choice than a traditional paper or digital one:

  • Grabs attention: A video is more visually engaging than plain text. This makes it more likely for recruiters to remember you.
  • Highlights your skills: Unlike a static resume, a video lets you show your enthusiasm, communication skills, and confidence. These are all crucial assets for call center jobs.
  • Tells your story: You can use the video to explain any gaps in your employment history. For instance, you could share relevant experiences that might not fit neatly on a traditional resume.

 

Related Article: Not Sure Where to Start on Your Job Search? 4 Tips to Help!

 

Go Viral! How to Create Your Very Own Video Resume

If you’re considering creating a video resume, it can be a fun and exciting experience. It may even help you land that dream job! Here’s how to create a video resume.

 

Consider if a video resume is relevant to the job you are applying for.

Video resumes are gaining traction, especially in creative fields like customer service. But before you record, always check the company’s application instructions to see if they accept them. This ensures your application meets their requirements and shows your attention to detail.

 

Prepare a resume draft and turn it into a short script.

Instead of a traditional resume draft, prepare a resume tailored to the call center role you’re applying for. This tailored resume becomes the core of your video script.

Having a script lets you rehearse your points beforehand. This ensures you come across confidently and avoid awkward pauses during filming. Moreover, tailoring your content lets you highlight the skills and experiences most relevant to the position.

Here’s what to include in your resume:

  • Skills: Focus on the skills that make you a great communicator and customer service pro. This might include active listening, problem-solving, patience, and a positive attitude.
  • Experience: Highlight any relevant experience you have, even if it’s not directly in a call center. Did you volunteer on a helpline? Were you part of a school debate team? These experiences can showcase your communication and interpersonal skills.
  • Achievements: Quantify your achievements whenever possible. Did you consistently meet or exceed customer satisfaction targets in a previous role? If so, mention it.

 

Related Article: Is Your Resume Sending Mixed Signals?

 

Find your filming spot.

You can choose to film in one location or across several. But the important thing is to opt for a well-lit, tidy space free from distractions. This will ensure that your viewers can focus on you and your message effectively.

 

Your device matters.

Now that your script is ready and your filming locations are chosen, it’s time to choose the right devices. Ensure that your device can capture video and audio clearly to create a high-quality video resume. If your space isn’t well-lit, you might also consider a ring light for even illumination.

 

Ready yourself.

Just like in a face-to-face interaction, your appearance, demeanor, and presentation can greatly influence your perception. These elements are even more critical in a video because they’re often the first and sometimes only impression recruiters or hiring managers have of you.

A polished and professional video demonstrates your attention to detail, professionalism, and commitment to the opportunity. These can significantly impact your chances of securing an interview or job offer.

 

Start recording your video.

Sit or stand up straight and remember to smile. Speak clearly and at the right volume so viewers can hear your message effectively. Avoid excessive movement, as it can distract viewers from your message. Keep your chin up and ensure no shadows or hair cover your face to allow viewers to fully appreciate your expressions.

Feel free to record multiple takes until you’re satisfied with the outcome. And be sure to take breaks in between to freshen up and maintain a polished appearance throughout your video.

 

See if you need additional visual elements.

Review your recorded footage and assess if additional visual elements would enhance your video resume. Consider incorporating thought bubbles, charts, subtitles, or illustrations to complement your narrative. For instance, you could use an illustration of a trophy or ladder to highlight your achievements visually. Take note of these visual cues to incorporate them seamlessly during the editing process.

 

Edit the video.

Time to put the finishing touches. Before diving into the editing process, gather a few stock images or icons from online sources like Pexels, Unsplash, or Freepik to enhance your visual elements. When editing, ensure that your recordings and additional visuals are arranged neatly and effectively. Consider adding background music to make the video more engaging.

Keep your video concise and easy to digest. Aim for a duration of one to two minutes. This ensures that viewers can absorb the information quickly and retain key details. Don’t forget to include your contact information or website at the end of the video for potential employers to easily reach out to you.

 

Gather feedback from people you trust.

Before uploading your video resume, share your video with them and ask for their input on the content, quality, and overall presentation. Consider their suggestions for any necessary additions or improvements.

Take the time to revise your video based on the feedback received and ensure it meets your desired standards. Once you’ve made the necessary revisions, your video resume is ready for upload.

 

Choose relevant platforms for uploading.

LinkedIn is an excellent choice as it’s where many employers and hiring managers actively search for candidates. Additionally, consider sharing your video on other social media platforms such as Facebook, Instagram, and Twitter.

When posting, include a brief caption explaining the purpose of your video resume. Use relevant hashtags like #HireMe, #JobSearching, and #OpentoWork to reach a wider audience and increase discoverability.

Read More: Hashtag Your Way to Success: Social Media Secrets for Job Seekers

 

FIND YOUR NEXT BEST OPPORTUNITY THROUGH SALEM SOLUTIONS

Finished crafting your traditional resume, or have you ventured into the realm of video resumes? Whether you’ve opted for the classic approach or taken the bold step of creating a captivating video resume, Salem Solutions can help connect you with the best call center employers. Contact us today to begin collaborating on your journey toward your next great opportunity!

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